(If you are a new or aspiring
lifecoach, then this will really interest you! )
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Always conduct themselves to the highest levels
of ethics, integrity, accountability and responsibility.
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Treat all clients and potential clients with absolute
dignity, confidentiality and respect as free and equal individuals.
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Maintain the good reputation of coaching and counselling.
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Comply with both the spirit and the letter of any
agreements made with clients, potential clients, and professional
colleagues.
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Make commercial agreements with clients and potential
clients that are fair and will respect all parties to such agreements.
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Represent true levels of status, title, competence
and experience in order not to mislead, misrepresent or defraud.
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Clearly state to clients and potential clients,
the terms of any commercial agreement.
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Make no un-realistic claims or implications of the
services provided.
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Obtain written permission from any client or potential
client before releasing their names as referees.
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Respect the absolute rights of clients’ confidentiality
except as expressly permitted by the client or potential client
in writing or as required by law.
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Recommend different coaches or resources when these
will be more appropriate to the clients’ needs.
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Do not offer professional information or advice
that you know to be confidential, misleading or where the accuracy
is beyond your competence to assess.
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Avoid coaching minors (people who have not yet had
their 18th birthday) without the express written consent of parent,
guardian or teacher as appropriate.
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Comply with all laws and bye-laws of the UK and,
if coaching clients based abroad, with the laws of the clients’
country.
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Ensure that all advertisements and promotional materials,
whether verbal or written, are legal, decent, truthful, honest and
in compliance with the requirements of the UK Advertising Standards
Authority.
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Make a copy of this Code freely available to clients
if they request it.