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How to Generate Ideas

- Brilliant Workshop Methods for the Generation and Evaluation of Creative Ideas

43 page eBook in pdf format - 43 pages

About How to Generate Ideas

How to Generate Ideas is a comprehensive, easy to understand guide on how to generate and evaluate ideas for any topic or challenge. It contains the techniques used in the Destination Innovation Creative Leadership workshops and much more besides. It will enable you to run creativity sessions and brainstorms that really deliver results - ideas that turn into successful innovations.

Contents include:

  • How to set up the meeting: advice on preparation, environment, timing, numbers and materials
  • Five Problem Analysis Methods including Fishbone, Lotus Blossom and Six Serving Men
  • Twenty-three Idea Generation Techniques including Similes, Pass the Parcel, Break the Rules, Roll the Dice and What If?
  • Seven Idea Evaluation Techniques including Triage, Payoff Matrix and Six Thinking Hats

This ebook will give you the tools, techniques and tips to make your next creative thinking session into a powerhouse of ideas. It will show you how to set the stage and how to analyse problems so that you are focused on the key issues. It goes on to show how to generate creative and original ideas and how to evaluate those ideas to select the best ones to carry forward. This easy to read instruction set will put you on the path to stimulating, productive and motivational team workshops to drive innovation in your organization.

This ebook is ideal for:

  • Managers who want to run high-energy, stimulating and productive creativity sessions.
  • Trainers and facilitators who want to energize their workshops.
  • Anyone who wants to unlock the creative potential of their team.

Now you can make replace dull and ineffective brainstorm meetings with sessions that are fun and successful. With How to Generate Ideas your meetings will have high energy, stimulating methods, a fountain of ideas, an effective selection process and great results that you can implement straight away.


'A good reference for innovation. easy logic flow and straight to the point of the techniques.' Elio Leoni-Sceti - VP Marketing, Reckitt Benckiser. 'It downloaded perfectly and is great. I'm always looking for new and effective ways of running brainstorms and there are several in here I hadn't heard of before.' Sarah Donnegan, Director, Sixth Sense

About author Paul Sloane

Paul Sloane is a recognized expert on innovation, lateral thinking and leadership. He is the author of 20 books on lateral puzzles, creativity, innovation and leadership. Over 2 million copies of his books have been sold. He was described in the Independent as the King of Lateral Thinking Puzzles. He founded Destination-Innovation, in order to help organisations improve innovation. His workshops provide practical techniques to improve leadership and innovation. Clients include AA, ARM, Bayer, BT, Cendant, DWP, EADS, GSK, Microsoft, Motorola, Nokia, Reckitt Benckiser, Shell and 3M. Paul took a first in Engineering at Cambridge. He joined IBM where he came top of Sales School. He was part of the team that launched the IBM PC in the UK. He went on to be MD of the database leaders, Ashton-Tate. He became VP International for MathSoft Inc. and CEO of Monactive Ltd. He heads the BQF Innovation Unit.
Paul Sloane
Paul Sloane

How to Generate Ideas
- Brilliant Workshop Methods for the Generation and Evaluation of Creative Ideas

43 page eBook in pdf format - 43 pages
Paul Sloane £12.95

Remember - every product in Chris's shop comes with an un-conditional money back guarantee.
If you're not satisfied with it, return it (or delete it) within 7 days and we'll refund your money in full.


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